Setting a World Record for Gender Equality: ADNOC & Aurora50’s record-breaking pledge attempt

ADNOC and Aurora50 asked, you listened.

Thousands pledged their support as we attempted to break a Guinness World Record™ for the most people pledging to help create gender equality in the workplace in just 24 hours.


Setting a record?

The official record title is ‘the most pledges received for a gender equality in the workplace campaign in 24 hours’.
The 24-hour window to pledge ended at 12:00 (noon) Gulf Standard Time on 10 November 2023.
We needed 5,000 pledges in 24 hours to break the record.
We’ll let you know very soon if we’ve made a new world record!

What you promised

In signing, you pledge to -
  • Principle 1
    Gender equality
    Promote gender equality by treating all colleagues equally, regardless of gender and advocate for initiatives that promote gender equity.
  • Principle 2
    Actively listen
    Actively listen to the ideas, concerns and experiences of women and men equally, ensuring they have a voice in meetings and in decision-making.
  • Principle 3
    Address & challenge bias
    Be vigilant about addressing and challenging any gender bias, stereotypes, or discriminatory behaviour when encountered.
  • Principle 4
    Mentor & sponsor
    Offer equal mentorship and sponsorship opportunities to women and men, helping them advance in their careers.
  • Principle 5
    Celebrate achievements
    Recognise and celebrate the achievements and contributions of all employees in the workplace.